Tuesday, December 15, 2009

Do you want to BURN that bra for good??

Yes, you read that right.....wouldn't it be amazing to never have to wear a bra again?? Well, that is what we woman might see in the near future. Apparently, an Israeli doctor by the name of Eyal Gur has invented a product that is called the Cup&Up.....cute name. This device is being marketed as a minimally invasive mastopexy (brest lift). As of now it is still in the "testing" phase of the development. A little funny side note....they are testing this product on pigs because their tissue most resembles human tissue. Can you imagine pigs running around with boobs...that is a LOL!!! Anyway, the MIM CEO Adi Cohen, released this statement further explaining how the device would work:

"We're trying to develop a method to replace those surgical procedures with minimally invasive kits.....What we've done is build a silicone bra, insert it into the body and attach it to the ribs and to the fascia. It's like a normal external bra where a strip lies on the shoulder and attaches around the body. We attach it to the ribs instead of to the shoulder, and to the fascia in the lower part of the body."

It seems like a great idea, but I just wonder what it would actually feel like inside the body. I mean don't you have days where no matter what you do your bra just feels uncomfortable and completely on your nerves? Maybe it is just me....hehehe. I think it might be a strange sensation never being able to remove this device. There are other concerns to consider as well, and I think only a small amount of patients would be a good candidate for such a product.

New products are always exciting and it is great to hear that doctors are always trying to up their game in aesthetic surgical procedures. For the time being though, the gold standard of breast lifts is the traditional mastopexy which gives the best and most custom result for all patients. I don't know about you but I can't wait to see what they think of next!!

Ps....I found this story on cocoperez.com :)

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