A few of us in the office had the opportunity to sit down with our lovely SkinCeuticals representative last week. They have an exciting new product on the market called Phloretin CF. This brand new patent pending product has just hit the market and is not just a "new cure all wrinkle serum". The thing that separates this vitamin C serum from all the others is its new technology. SkinCeuticals.com explains it best....(well, for sure better than I could), "Phloretin CF™, a broad-spectrum treatment, protects against not only free radicals, but the range of other reactive molecules known to cause damage and DNA mutations among the integral cell types. In addition, it corrects existing damage by stimulating the synthesis of essential proteins and fibers and accelerating cell turnover." In other words the serum is different because it not only protects against broad spectrum damage, but it also corrects the damage you might already have AND help your skin turn over new cells. The best part is once you put in on it can't be washed off or rubbed off like other products on the market. Your skin will absorb and store the product so your skin will be protected for 24 hours and possibly longer. The end result is less appearing fine lines and wrinkles, and protected skin that looks radient and healthy. This product is already recieving a lot of media buzz, and has recieved an Allure Best of Beauty Award. I had the opportunity to try the product, and I really liked it. I have been a little leary of serums in the past because they can be oily and heavy. My skin absorbed the product quickly and left no oily residue at all. You can find SkinCeuticals in your Dermatologist or Plastic Surgeons office, because the products are medical grade. We carry SkinCeuticals in Dr. Walden's office too! So, no matter your age it is important to protect your skin from sun damage.....after all it is the only skin you get!!!